Finding the answer to the question; For Autotagging, what parameter does google ads include in the destination URL? Get the answer below to the following question. This is the most asked question in the google ads certificate exam. Let’s see the question and its answer. The Question is MCQ type;
For Autotagging, what parameter does google ads include in the destination URL?
The Correct Answer is: gclid=
Explanation: It’s possible that your website isn’t set up to handle query parameters in a manner that enables auto-tagging to function if the gclid parameter isn’t added to your URLs after the page has completely loaded.
Your Google Ads account has an option for automatic tagging. When enabled, it adds a Google Click ID (gclid) before any fragments (also known as “named anchors” and denoted by the presence of a #) at the end of your URL. The gclid will be prefixed by a & rather than a? if your URL already includes a parameter (indicated by the existence of a?).
If your website involves redirects, you must ensure that the gclid URL parameter is preserved. Google Analytics and gtag.js tags anticipate observing the gclid parameter as the page’s top-level parameter when tags are loaded.
For further information please read Complete Guide on Google Support.
Why Use Google Ads Autotagging?
If you have Google Ads and Google Analytics connected, turning on Auto Tagging will cause Google Ads to send all campaign data to Google Analytics. There are two reasons why you’ll want to do this:
Google Analytics provides information down to the level of individual campaigns, ad groups, and keywords. With Google Ads’ Autotagging, you may examine your data from many angles.
Google Analytics allows you to examine Google Ads data in conjunction with data from other channels, rather than in isolation. This is due to the fact that Google Analytics provides data on all sources of website visitors.
Google Ads statistics, including clicks, impressions, and costs, may be seen in Google Analytics. Combining Auto-tagging with EasyAutoTagging will increase the effectiveness of this method. For this reason, the cost analysis report will include information from both Google Ads and Facebook.
How to do it?
For instance, Google Ads will credit conversions based on the attribution model that has been selected. The default model for Facebook is 28 days after the click and one day after the view. Check read the article titled Facebook Pixel vs.
Google Analytics Conversions [Explained] to learn more about the reporting variations on Facebook. On the other hand, Google Analytics uses a model based on the most recent click.
I will soon be publishing a post on attribution models that are specific to each platform, and I will link to that article from this location. In the meanwhile, please check the following section if you want information on how to access the attribution settings for Google Ads.
Setting up Google Ads Auto Tagging and integrating Google Analytics to Google Ads is a piece of cake if you have prior experience and know what you’re doing.