Keyword Placement in Articles For Better Ranking 2022 | mbzintech

Do you pay attention to keyword placement in articles? A seemingly little feature has the potential to have a big influence on search engine optimization (SEO). You’ve already got your message, target audience, and product or service in place, so there’s nothing new to learn here. You need a keyword strategy in order to develop digital environments that link consumers to your content. Furthermore, this method must be precise and focused on the precise location in your blog article.

To better serve our audience, we use keywords to determine what they’re looking for in our content so that we can tailor our writing, blog posts, and digital advertisements to meet their needs. For successful content and SEO, you need to grasp the importance of keyword placement in your articles. Six of the most successful regions for keyword placement have been defined, and a few examples of how to implement them in an application have been provided.

Keyword Placement in Articles H1 Heading

Starting from the beginning is usually the simplest option. Place keywords straight into the article’s title or H1 if they closely link to the article’s core theme, rather than an individual part. The following is an example of this:

  • In other words, the most secure mode of public transportation.
  • In 2020, these are the top ten safest ride-sharing options.

Keyword Placement in the first sentence

Rather than searching for a single word or phrase, most people utilize a phrase or string of words to discover a certain site. Indeed, long-tail keyword searches have a 5% greater click-through rate than general keyword searches.

If you’re going to use a succession of keywords, attempt to place them towards the beginning of your content. It’s important to demonstrate value as soon as possible if a person searches for a certain phrase and clicks on your post. Do not put your content before or after your introduction, but rather between them.

Keyword Placement in H2

In addition to making your information easier for your audience to ingest and recall, dividing your content into parts with eye-catching headers provides an opportunity for highly-visible keyword placement in articles. At the very least, add your term in an H2. The conclusion heading is usually a good choice if you’re having trouble finding the proper position. You may rephrase the article’s title in a more or less positive way. As an example, have a look at this piece!

Keyword Placement in URL /Slug

Many popular websites, such as Facebook, don’t abbreviate or alter URLs in order to make them more searchable. As a result, the URL you gave can seem like a random collection of numbers and characters to the user. To boost searchability and explain clearly to the reader what they’re going to click on, you should include keywords in the slug of your post.

Your landing page’s meta descriptions should also contain keywords to ensure that search engines match your content to a user’s query when they input a particular phrase. See the screenshot below for an example of a search engine result page (SERP).

Keyword Placement in URL/Slug

In the Meta Description – an example from the search engine results page

Keyword Placement in Description

Alternate Image Descriptions

Marketing professionals use alternate text to photos to improve online accessibility. Text display may provide visual information in the absence of an image when the picture cannot be loaded or the user cannot see the screen. When you include keywords in the alt text, search engines can better understand the picture and index it correctly.

Keyword Stuffing

This means that you need to include your keywords in a variety of different places within the body text of your content—for example, in questions, data, and fresh ideas. While writing, pay attention to how many times your keywords occur in your piece compared to the overall word count.

Keyword “stuffing” may punish your content and remove it from search engine results pages if you overuse keywords in your keyword strategy (SERP). The optimal keyword density, according to industry experts, is between one and two percent, which means that your keywords should occur once per 150 words or so. Keyword placement in articles not more than 300 words space.

Optimize Your Articles’ Keyword Positioning

Keyword strategy based on placement can assist you to link your target audience to relevant content through the power of search engines. To expand your audience, it’s important to keep your content fresh and relevant over time by adding more relevant and up-to-date keywords.

Best Way to Place Keyword in Articles

As a general rule, users only read roughly 20% of the content on paper. As a result, you should expect that just around one-fifth of your content will be seen.


The reason why we only read the most important parts of an article is that we’ve established a habit of skimming over the rest of it. What criteria do we use to determine which parts of a text are the most important?

Keywords! As if diamonds were found in coal mines, keywords may persuade readers to read through the majority of a piece of text. If they are grouped together, the reader may just read that section and then go on to the next. In the same way, if you use too many terms in your writing, it will be jarring to read. This would irritate your reader and reduce your position in search engine results for such phrases.

This is why it’s so important to strategically put keywords in your posts. You’ll get better results if you use smart on-page linking in conjunction with good placement.

Do keyword placement considerations in articles ever make sense?

You want your essay to sound as natural as possible after you’re done writing it. To put it another way, it implies putting keywords where they’re needed most. Even while you may compose phrases around a term, this does not imply that you should do so. Not only would the term be out of place, but so would the whole phrase.

It’s simple to sprinkle in smaller, less obvious keywords throughout your piece. If your keyword phrases are too lengthy, you’ll have a harder time finding places where they may be used organically. With these terms, the following statements may be used as evidence to back up the preceding text. Keyword placement in articles have key-point so keep focus on it.

When it comes to keyword placement, the ideal strategy is to put the algorithm aside and focus only on the needs of the reader. Answering the reader’s queries is an important part of your article’s purpose. It should be readable and simple to follow. You next concentrate on carefully inserting your keywords throughout the text, but only when it is relevant to the topic at hand.

Also Visit: Make Money Online Through Blogging

When to Avoid Using Keywords in Your Content

Search engine optimization and the placement of keywords go hand in hand. You should be able to tell when a keyword placement is beneficial and when it is detrimental. Don’t use keywords in your text.

  • When the readability of the sentence is negatively impacted.
  • When it has a negative impact on the article’s overall readability
  • Whenever you sense it’s not quite right.
  • When your keywords start to sound the same, it’s time to stop using them.
  • Natural variants of the keyword phrase are essential to mastering the art of keyword placement in articles.

Keep in mind that your article’s readability is more crucial than its keyword density. Avoid going overboard when it comes to keyword placement. As a result, don’t include keywords if their density exceeds the recommended level.

Linking the Articles

For SEO purposes, linking, whether internal or external, may be quite beneficial. Things may, however, go horribly wrong if they are not carried out correctly.

Or not to “Link,” that is the question. There are times when linking your keywords is appropriate, and there are others when it is not.

When it comes to linking, you should do so wherever possible:

  • The reader will be sent to a useful website as a result of clicking on this link. It relates to the keyword or themes.
  • ‘Anchor-text’ content is the keyword phrase of choice (partial or full match to the linked source, brand, etc.)
  • When you link to a related and useful article, your article becomes part of the one-big comprehensive resource (on-site or off-site).

You should not connect if you are:

You shouldn’t connect too many keywords to the same post or page for internal linking (especially the home page). There should be no more than a few connections back to the homepage in the internal linking structure.

  • Links that aren’t useful or that lead the user off-topic should be avoided.

How to Make a Link

The quality of a piece of material is directly related to the quality of its content. Internal link building, external resource linking, and establishing backlinks are all terms you should be familiar with. A primary goal of internal link development is to make it easier for search engine crawlers to understand and browse your material. If you’re going to connect to other sites, consider your readers first. Select just the links that will be of use to your audience.


Writing an article is easy but writing SEO friendly article is difficult but not impossible. Keyword Placement in articles is an important part of SEO. It will help you in better Ranking and you will get the particular audience related to your job. Search Engines check what about your article just by Keywords. So, it is very important to know how/where to place keywords in Article.


Hye, I'm MUHAMMAD BILAL a Content Writer. Write Content here about Internet Tricks & Tips, SEO, Study tools, Coding related, and much more.

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