In this short article, we are going to discuss a google analytics exam MCQ question. Which is asked rapidly. What report can help you identify opportunities to improve your keywords and ads? Below is the answer I hope you will get definitely help.
What report can help you identify opportunities to improve your keywords and ads?
- Time segmentation report
- Auction insights report
- Paid & organic report
- Search terms report
And the Correct Answer is the Search Terms Report.
Explanation: Use the search terms report to see how your advertisements fared when they were triggered by genuine Search Network queries. This article explains how to utilize the search terms report.
For more details, you can see the google article where they can explain it briefly.
According to a google report;
The Variations between Search Terms and Insights on Consumer Interest
Key performance indicators for each topic and subtheme are provided by Consumer Interest Insights, an analysis of the search phrases for which your advertisements have appeared over the preceding 56 days. You should make use of this function wherever it exists so you can quickly learn about your consumers’ preferences and find new sources of demand.
However, there may be discrepancies between the information provided in the search terms report and that provided in the consumer interest insights.
Consumer interest insights and the search terms report handle conversions in different ways. Due to conversion lag, there may be some subtle variations between the two surfaces.
The search terms report excludes certain keywords with insufficient query volume to meet our data privacy guidelines. These low-volume inquiries are taken into consideration by consumer interest insights. Which classify them into their appropriate subthemes or aggregate them as “other questions”.
What are the Benefits?
The search terms report details the queries that activate your advertising and how successful they have been so far. You can use the information in this report to better understand your target audience. Also, tailor your messaging and landing page content to their needs.
Where do keywords vary from search terms? In order to do a search using Google or one of the sites in our Search Network. A user must first input a search query. Ads on Google may be more specific in their targeting by including keywords in the ad group’s name.
I hope you will get the answer to the question; What report can help you identify opportunities to improve your keywords and ads? Also, get more information about the question. Thanks for the visit! If you need any more help then ask us through the comment box.